The Culture of Fandom
Project Overview
Helping a global Fortune 500 client understand how to leverage their existing services to support different facets of fan community and culture.
Client
Fortune 500 company, streaming services department
Impact
Incorporated findings into product roadmap and won executive approval for following development stages
Method
78 in-depth interviews across 13 countries
Role: Lead Researcher
Plan and execute all research, produce artifacts, lead moderator, client liaison, project management
GenAI Ad Personalization
Project Overview
Helping a global search giant evaluate user expectations around ad personalization within the context of GenAI
Client
Global search giant, Ads team
Impact
Produced frameworks that defined user value of GenAI within different ad verticals which informed 2024 strategic priorities
Method
Surveys and 75-minute interviews
Role: Lead Researcher
Plan and execute all research, produce artifacts, project management
